Car Dealers Tactics

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Car dealers tactics

They will usually start calling you by name straight away. This may seem overly familiar but it is a powerful psychological tool. If someone is friendly and calling you by your name it is harder to be “rude” and walk away. Your name is your handle and they get hold of it straight away.

When they find out what car you are interested in they know that car will be a bit of a magnet that will keep you there. They play on that - obviously “talking up” the car, saying and showing you how it will do the job for you and getting you to go for a test drive in it. Clearly, few people would actually buy a car without driving it anyway, but by doing so, you are also committing yourself to remain with that dealer a little longer. They don’t mind how long you spend there - as long as you end up buying a car.

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